The project 'eth.cd - A social hub for ENS domains', clearly focuses on leveraging the Ethereum Name Service by creating profiles based on users' ENS records, thus enriching and adding functionality to the ENS ecosystem. By gamifying user engagement, integrating social networking functionalities, and incentivizing users to fully utilize all features of ENS, the project contributes to the growth and enhancement of ENS, making ENS domains more valuable and versatile.