AdToken: A Next-Gen Peer-to-Peer Advertisement Network

Overview AdToken is an innovative peer-to-peer advertisement network that revolutionizes the way businesses connect with global influencers and publishers. Built on the Arbitrum chain, we are dedicated to expanding our multi-chain capabilities, ensuring seamless integrations and enhanced functionality across various blockchain platforms.

Meet the Team

• Mukul Israni, Founder & CEO: Leading the product and business side, Mukul has extensive experience in building ground-up products in Web3, B2B SaaS, and social domains.
• Tarun Khurana, Co-Founder & CTO: A seasoned solution architect and blockchain specialist with over a decade of industry experience, Tarun drives our technical vision.

Current Development AdToken is currently in its internal beta phase, where we are actively updating and refining our codebase. You can explore our platform through our mainnet environment: AdToken Mainnet, or check out our testnet environment featuring our beta AdSense solution: AdToken Testnet. Here, you’ll find our ads board showcasing various ad sizes and formats in action.

How AdToken Works

• For Advertisers: Businesses can create ad campaigns tailored to their marketing and growth needs, setting specific rates for impressions, clicks, video views, interactions, and more. Our platform allows for real-time payments for each payable event, ensuring that advertisers see immediate value for their investments.

• For Influencers and Publishers: Advertisements can be promoted by influencers through our dedicated portal or distributed to publishers via our AdSense solution. This integration allows websites, apps, and extensions to embed our ad tags and earn revenue based on the traffic they generate from every payable event.

Key Features

• Dynamic Multi-Chain Strategy: While we are currently on Arbitrum, we are working diligently to extend our services across multiple blockchains, providing users with a wider reach and diverse options for their advertising campaigns.
• AdSense Solution: This flagship product allows projects and decentralized applications (dApps) to integrate our HTML tags easily, facilitating ad placements and running relevant ads akin to Google Ads.
• Real-Time, Gas-Free Payments: Our platform leverages blockchain technology to provide instant compensation for influencers and publishers, eliminating delays and reducing fees associated with traditional advertising methods.

Community and Ecosystem Growth As we build in stealth mode, our focus is on onboarding both publishers and advertisers. We aim to empower SUI dApps and games by integrating our iframe solutions, enabling them to monetize their high-value web3 traffic while simultaneously growing their user base.

Future Directions In addition to our current offerings, we are inspired by the Blinks concept from Solana's Dialect. Our goal is to develop our own Blinks solution for SUI, which will feed into our AdSense solution, making on-chain interactions more accessible and efficient for users.

Conclusion AdToken is not just an advertisement network; it’s a platform designed for the future of decentralized advertising. With our focus on multi-chain integration, innovative ad solutions, and a commitment to enhancing user experiences, we are poised to redefine how advertising works in the blockchain ecosystem.