AdToken: The Decentralized Ad Network for Web3 Monetization and Growth

Overview

AdToken is a next-generation decentralized advertising network that seamlessly connects advertisers, influencers, content creators, and publishers on-chain. Built to leverage the power of blockchain technology, AdToken provides a trustless, transparent, and performance-driven advertising ecosystem, enabling businesses and Web3 projects to launch cost-effective ad campaigns while ensuring fair compensation for publishers and influencers.

With an iframe-based AdSense-like solution, AdToken allows websites, dApps, and gaming platforms to seamlessly integrate ad placements while offering real-time on-chain tracking, smart contract-based payments, and dynamic pricing mechanisms.

Currently, AdToken is live on Sui with multi-chain expansion plans, focusing on integrating with Avalanche, Polygon, Arbitrum, and SEI to support DeFi, gaming, and general Web3 advertising needs.

Key Features & Offerings

1. Decentralized Ad Marketplace

• Advertisers can launch, manage, and track ad campaigns across Web3 platforms.
• Publishers, dApps, and content creators can monetize their digital assets by integrating AdToken’s iframe-based ad placements.
• Dynamic pricing model ensures fair and performance-driven payouts based on clicks, impressions, or user engagement.

2. Performance-Based & On-Chain Ad Campaigns

• Supports Display Ads, Social Ads, Video Ads, Interactive Ads, and NFT/Token-based Ads.
• Blockchain-powered tracking and attribution ensures no fraud, no middlemen, and complete transparency in ad performance.
• Pay-per-click (PPC), Pay-per-view (PPV), and Pay-per-action (PPA) models available for advertisers.

3. Web3-Native Monetization & AdSense Alternative

• Website & dApp owners can integrate an iframe-based AdSense alternative to earn revenue through verified advertisers.
• Publishers receive real-time earnings based on smart contract settlements, eliminating delayed payments and revenue disputes.
• Supports multi-chain payments, allowing earnings in SUI, AVAX, ARB, MATIC, and stablecoins.

4. AdToken Open Bid System

• Advertisers can post open or fixed-budget campaigns, allowing influencers and publishers to compete for ad placements.
• Works as a decentralized job board for influencers, enabling peer-to-peer ad campaign participation.

5. Advanced On-Chain Analytics & Attribution

• Decentralized tracking system verifies every click and conversion, ensuring no bot traffic or fake engagement.
• Real-time dashboards provide campaign performance insights, including:
  • Click-through rates (CTR)
  • Engagement metrics
  • Conversion tracking
  • Publisher earnings breakdown
• AI-powered targeting algorithms (Ridhm Engine) match advertisers with high-performing influencers & publishers for better ROI.

6. Multi-Chain & Web3 Integrations

• Live on Sui, expanding to Avalanche, Polygon, Arbitrum, and SEI.
• Wallet-based authentication with Stashed, Walrus, and MetaMask support.
• Future integration plans for Tokenized Ad Payments, Web3 social verification, and AdDAO governance system.

Use Cases & Benefits for Avalanche Ecosystem

For DeFi Projects

• Liquidity & Yield Farming Promotions – Advertise high-APY pools, staking opportunities, and token launches.
• Performance-Based Marketing – Ensure DeFi user acquisition with real on-chain engagement tracking.
• Gas-Free Ad Campaigns – Allow DeFi projects to sponsor transactions, reducing onboarding friction for new users.

For Web3 Gaming & NFT Platforms

• Token & NFT-Based Engagement Ads – Promote in-game assets, play-to-earn mechanics, and NFT launches.
• Seamless Ad Integration in dApps & Games – Developers can earn revenue from in-game ads while providing a non-intrusive ad experience.
• Web3 Influencer & KOL Promotions – Leverage crypto-native streamers and gaming content creators to drive game adoption.

For Web2 & Web3 Publishers

• New Revenue Stream – Publishers can earn through verified, on-chain advertising rather than relying on Web2 ad networks.
• Fair & Transparent Earnings – Payments are settled automatically via smart contracts with zero revenue loss to middlemen.
• Multi-Chain Payouts – Publishers can choose payouts in AVAX, stablecoins, or project tokens.

Development Status & Roadmap

AdToken is currently in the internal beta phase, with the MVP live on Sui and multi-chain expansion in progress.

✅ Current Status

• Display ads (iframe integration tested with early partners)
• Campaign creation & advertiser dashboards (live in internal beta)
• On-chain tracking & analytics (partially live)
• Publisher onboarding (ongoing for early partners)

🔜 Upcoming Milestones (Q2–Q3 2025)

• Avalanche Integration: Smart contract support for AVAX-based payments & tracking.
• Multi-Chain Ad Attribution: Enable tracking across Sui, Avalanche, and Arbitrum.
• Web3 Gaming & DeFi Ad Formats: Develop in-game ads, NFT promotions, and liquidity farming ads.
• AI-Powered Targeting (Ridhm Engine): Improve ad efficiency with automated audience matching.
• Tokenized Ad Payments & Governance: Introduce a decentralized AdDAO for governance and incentive models.

Growth Strategy for Avalanche Adoption

• Targeted Ad Solutions for Avalanche DeFi & Gaming Projects: Helping new projects scale by acquiring users, stakers, and traders efficiently.
• Expanding Influencer & Publisher Network: Onboarding Web3 influencers, gaming streamers, and DeFi-focused content creators.
• Partnerships with Avalanche dApps & Protocols: Integrating AdToken’s monetization system within existing dApps and NFT platforms.
• Token & Reward-Based Campaigns: Supporting NFT & token airdrops, staking promotions, and interactive ad formats.
• Seamless UX with Wallet-Based Authentication: Enabling gas-free campaign launches & one-click onboarding for advertisers.

Why AdToken?

✅ Decentralized & Transparent – No middlemen, direct advertiser-to-publisher engagement.
✅ On-Chain Verification – Every impression, click, and conversion is blockchain-verified.
✅ Multi-Chain Scalability – Expanding beyond Sui to Avalanche, Polygon, Arbitrum, and SEI.
✅ Fair & Automated Payments – Smart contract-based revenue distribution ensures real-time earnings.
✅ Gaming & DeFi Focused – Custom-built advertising tools for Web3 projects, dApps, and NFT platforms.

Conclusion

AdToken is set to revolutionize Web3 advertising by offering a decentralized, performance-based, and fraud-proof ad network. With Avalanche integration on the roadmap, AdToken will empower DeFi projects, gaming platforms, and content creators to scale their audiences, drive engagement, and monetize transparently in the blockchain ecosystem.

Would you like any refinements or additional details to emphasize specific aspects for the Avalanche grant? 🚀