Rice is the staple food for billions of people around the world. Global rice production is estimated to be around 500 million metric tons annually. Rice / paddy cultivation is a water-intensive process, particularly when grown in flooded paddies, which is the case for much of the world's rice production. It's estimated that rice cultivation accounts for approximately 30% of global freshwater use in agriculture.

To produce 1 kg of rice, 5000 Liters of Water is required.

The water used for irrigation, along with the methane emissions from flooded rice paddies, significantly contributes to greenhouse gas emissions and climate change. Additionally, the production of rice requires significant amounts of other resources such as land, fertilizers, and pesticides, which can have detrimental effects on soil health, biodiversity, and water quality if not managed sustainably.

At present, there's a growing concern about the impact of chemical-intensive farming on our environment and rice paddies. Therefore, Atarya Agro is committed to adopting practical regenerative practices tailored to rice cultivation, aimed at restoring our ecosystem and promoting sustainable agriculture.