Creative is a suite of software platforms built using Web3 technology aimed at helping creatives earn a sustainable living from their intellectual property. The suite includes various applications designed to support creatives in managing their digital rights, distributing content, connecting with fans, and facilitating brand campaigns. Some key components of the Creative ecosystem include:

1. Genesis App: A decentralized music and curator discovery application, currently sourcing content from Audius.
2. Creative MDM: A mobile device management software reselling solution for businesses needing MDM solutions. It integrates with thirdweb for blockchain infrastructure and uses NFTs for authentication.
3. Creative TV: A live-streaming and on-demand video platform built using Livepeer, where users can buy content using meTokens.
4. Voteflare: An app that facilitates voting and engagement, integrated with POAP for voter rewards.
5. Fanverge: A platform to connect fans and creatives, using Lens and Warpcast for engagement.
6. Work: A platform for managing brand campaigns for creatives.
7. Marketplace: A space for buying and selling creative works and services.

MeTokens are a type of token used within the Creative ecosystem. Initially backed by DAI, they are minted through the diamond token factory contract on the Optimism and Base network. These tokens serve multiple purposes:

1. Monetization: Creatives can mint and sell meTokens to generate revenue.
2. Access: Users can purchase content, services, or memberships within the Creative ecosystem using meTokens.
3. Engagement: Fans and patrons can support their favorite creatives by buying and holding meTokens, which can also be used to participate in the ecosystem's various activities and rewards programs.

By leveraging blockchain technology and innovative tokenomics, Creative aims to provide a sustainable economic model for creatives while ensuring secure and transparent transactions.