Dirt Labs is an offshoot of Dirt Media, combining an RPG with editorial curation. Dirt Labs tells the story of a group of people brought together to distill the essence of "taste" and bring it onchain.

This builds on Dirt's reputation as a media tastemaker in web3 and helps bring more great cultural content to Farcaster.

Dirt Labs is marked by a mossy orb in the forest. The experience begins...

"Welcome to Dirt Labs. Together, we will distill the essence of Taste. Through our experiments in the lab, we will work to isolate Taste in its purest form.

We have assembled a team of Poets, Archaeologists, Technologists, Philosophers, and Scientists. Everyone here was hand-selected by The Tastemaker to play a critical role in our study."

The channel is run by the shadowy "Tastemaker" using several different custom frames to engage the participants in Dirt Labs.

1. Development of a frame that allows users to mint an NFT, which serves as an entry pass to the token gated Tastemaker channel.

2. In-channel AI prompting. Integration of GLIF technology to enable users to generate images using text with a moss-focused theme.

3. Interactive voting frames, including image-based multiple choice and text-based polling that improves on current UX.

Throughout the experience, the Tastemaker will share interesting things to read, listen to and watch from around the web. The goal is to lay the groundwork for "taste" as onchain currency.

About Dirt:

Dirt is a next-generation entertainment brand using emerging technology to tell the coolest stories about culture and collecting. All paid subscriptions are onchain.

"With its sometimes esoteric essays, Dirt might capture readers of magazines like The Paris Review or Harper’s. But it has also caught the attention of tech and finance readers who may be drawn in by its posts on Gen Z venture capitalists or meme coins," writes The New York Times about Dirt, one of the only web3 companies to gain true mainstream crossover.