This initiative serves as a proactive response to the inevitable and pervasive issuance of AI-generated imagery and video, which may pose a formidable challenge to online communities by distorting reality and propagating counterfeit narratives. By instituting a blockchain-based standard public ledger, media entities can validate their content by submitting links to their posted media and articles. This system empowers individuals to discern the authenticity of media sources, differentiating between genuine broadcasts from renowned outlets like the BBC and AI-generated fabrications.

The goal is to introduce a blockchain standard that is easily usable by everyday people and not connected to the "crypto" world. Simply a public ledger that will assist all of us in navigating the world of hyper realistic Ai images and video.