NALA (NFTs Arte Latino Americano) is an art collective that wants to represent Latin American artists through NFTs.

NALA is born from two passions: Latin American Art and cryptocurrencies. NALA was created by a group of entrepreneurs who want to represent Latin American artists through their technological and cryptocurrency knowledge. NALA wants to bring Latin Art to new markets/borders and now, thanks to NFTs, new possibilities open up for an artist to grow their career and become known. NALA aims to be partners with artists and to support them using new tools to monetize their art, exhibit it, and promote it. The artist focuses on developing their art, creativity, and style, while NALA focuses on exhibiting, promoting their art, and creating NFTs.

Education on technology, digital markets, and NFTs is crucial for artists who want to thrive in today's art world. With the rise of digital technology and online marketplaces, artists need to understand how to promote and sell their work in a digital format. This includes knowledge of NFTs, which are becoming an increasingly popular way for artists to monetize their digital creations. By learning about NFTs, artists can ensure they are receiving fair compensation for their work and can navigate the complex world of digital ownership and copyright.

NALA has three action pillars: Education on digital markets, and NFTs for Latin American artists. Support and onboarding for Latin American artists in Web3. Creating an open collaborative community for Latin American artists with the characteristics of an art collective.

In addition, understanding technology and digital markets can also help artists expand their audience and reach new markets. Through social media and other online platforms, artists can connect with potential buyers and showcase their work to a global audience. This can lead to new opportunities and collaborations that may not have been possible otherwise.

Overall, education on technology, digital markets, and NFTs is essential for artists to stay competitive and relevant in today's art world. By learning about these topics, artists can make informed decisions about their careers and ensure they are taking advantage of all available opportunities.