ONCE is the wild card meta-brand of the trickster archetype, acting as the combinatorial solution to the meta-crisis.

With a focus on strategy, leverage, and momentum, ONCE serves as a self-sustaining media machine of meaning, addressing the complex existential challenges we face with a sense of courage, creative will, and embodied belief.

It is designed to ignite our collective imagination for what's possible, with a primary focus on the expansion of paradigmatic change, and a rekindling of the animist worldview within an integral framework of cultural development. Standing to impact the entire regen and metamodern spaces, creative industries and wider culture in how we consider the intricate complexities faced by society.

ONCE integrates the innovations within 3 key economic movements: the creator economy, AI evolution, and web3 technology, to create a transformative platform that redefines the boundaries of impact-oriented communities and the conception of an organisation toward that of a game and gravitational meme.


The community leverages the power of sense-making and creative expression through cultural rituals, custom tech toolsets, and structures for knowledge commons. By providing platforms for collaboration and media that spark exits from psychological limiting obstacles, this fosters an environment of omni-win behaviour and creative innovation. Acting in the latent space between a sangha, mastermind, accelerator and creative studio.

The development of collective intelligence through informational feedback loops in relationship to content distribution and signalling of relevance, the aim is to clarify dynamic hierarchies of conceptual understanding, skill based capacities and creative insight among the network. Economics is approached through the lens of attention and bodily resonance, indicative of a larger value system yet to be harnessed for it's transformational potential, and the leverage available from cultural capital upon the traditional low-trust system of exchange.

The media arm acts as the creative agency for an entire network of regenerative and cultural change focused projects and the involved agents of awareness, in which their visions for the future can be fused into concept films, short series, and multi-media immersions of communal world-building. Refining symbolism, archetypal stories, analysis of specific spaces and their socially conditioned obstacles, concept films act as subconscious or overt nudges that bring recognition to behaviours holding back more meaningful collaboration and commitment within high potential silos and networks of complex thought. By championing narrative, and enabling economic value to be directed into frames of a solarpunk future, this creates an environmental pressure for open collaboration and the formation of new relational, reputation based social contracts.

AI developments help in the distillation and expansion of wisdom, knowledge, and insight into a coherent meta-narrative and specific concept films. The low barrier to entry in presenting coherent storylines and concepts alone presents an opportunity to disrupt how entertainment is funded, utilised and directed toward social commons.

Experiments in digital sovereignty and more direct participation change content consumption into governance participation in imaginal realms. Shared data pools allow insights to be drawn from community discussions, the mapping of conceptual layers dictating one's perceptual frame to inform artefact creation, and the training of LLMs on common resources and networked-thought.

The creator network empowers visionaries from various fields and demographics to condense the intentions and insights of their audiences into a narrative design process, acting as consolidators for high leverage ideas. Through a combined community space with web3 experiments on governance, incentive structures, and contribution rewards, this enables the amplification of platform reach, a scaling of personal trust, expansion of cultural practices, and bonding curves of commitment by audiences to shared sets of goals.

We believe emerging leaders will be born from the experiments like these in transparency/privacy, condensed wisdom, informational hierarchies and the weaving of new social narratives.

If the attentional economy is what matters, ONCE is here to refine the cultural atom bomb that draws society into greater alignment, immersion into ancient futures, and recognition of our sacred relationship with the natural world. By mapping, gamifying and centralising the leverage points available to us in complex systems, this cultivates an entirely different lens on power, economics and governance. When combined with transformational experiences that shift our perspectives on time, reality and integrative spiritual truth, this can spark a cascade of cultural expression suitable to be called a renaissance.

All our endeavours are downstream of the paradigm, and the bait and switch of our economy is fundamentally a question of belief.

What lies within this frame, is memetic speculation on the cultural omega seen in subtle forms today. Presenting the great shamanic attractor guiding us into the ark of cultural transcendence, and the infinite game.