What is RoadToBrasil about? RoadToBrasil started as a means to reach Modular Carnival in Belo Horizonte, Brazil 🇧🇷.

This conference was the first blockchain and cryptocurrency conference in the state of Mina Gerais, which is characterized for being an important hub for students in the country.

At RoadToBrasil we are in charge of connecting global brands with local audiences.

We started the trip to Belo Horizonte on December 26th until March 9th covering +9500km, during the trip we developed strategic packages for each of the brands we collaborate with, focusing on their target audience and the best way to reach them.

What did we do at Modular Carnival? 📸 Aria covered photography in 2 simultaneous scenarios.

📽️ Rubby covered the aftermovies on 2 simultaneous stages.

🎤 Simonethg was a speaker at the workshop Create and identify memecoins in the marketplace.

🤓 Ana, Aria, Ruby participated in the hackathon with the MintPraMint project.

⚖️ Simonethg was a juror at the hackathon.

👥 Crew members

@Rubbycobain @Anacarolinatz @Arianotfound @Simonethg 🏅 Goals 🚗 + 9600 km Argentina – Uruguay – Brazil

🫂 +1000 people IRL who learned about the project.

🤝 150 proposals submitted – 3 closed proposals

👩💻 +30 hrs in calls

💼 Validated and sustainable MVP.

👩🚀 Networking with ecosystem leaders who gave us feedback and opened doors to new opportunities.

February 2024 Deliverables Timeline

One month of content only for roadtobrasil 📈 Some content generated 📽️ Promotional video https://youtu.be/d8ZzHOpcD_o?si=K93qFPRwVZp9ZZiP

https://www.instagram.com/reel/DHHOaXYSdbt/?igsh=MWswNGFvZ2U0bGlwdw==

✉️ Newsletter LinkedIn https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7287308631799189506

✍️ Thread Twitter / X https://x.com/Anacarolinatz/status/1890002858915016979

🧐 Personal challenges

• Learn how to pack all the clothes you need in 1 carry-on suitcase and all the work equipment in a backpack.
• Learn about aerodynamics so that the luggage strapped on top doesn’t rattle.
• Learning to live with different types of people in hostels.

🤓 Job challenges

• Generate an attractive value proposition
• Contact the marketing referents of the major brands.
• Negotiate properly See the legal side so as not to sign contracts that will harm us in the long term.
• X5 the audiovisual and written content that each one was generating on a monthly basis.

🖼️ POAP / Beta testing GPS NFT -> POAP - The Proof of Attendance Protocol https://poap.gallery/drops/186162 Digital badge awarded by geolocation.

Next steps:

• Onboarding throughout latam roadtodevconnect