WarpAds is an open display advertising protocol designed for the Farcaster ecosystem, aiming to revolutionize web3 advertising much like how Facebook Ads transformed social media marketing. By enabling users to convert any existing Farcaster frames into ad-embedded WarpAds Frames, WarpAds empowers influencers and content creators to monetize their content seamlessly. Simultaneously, it provides advertisers with a robust platform for targeted advertising—all without necessitating any changes to the original server infrastructure.

Description

As Farcaster thrives as a leading social platform in the web3 space, the need for effective monetization and personalized advertising has become increasingly evident. Traditional advertising models often clash with the decentralized ethos of web3, leading to missed opportunities for influencers and advertisers alike. WarpAds bridges this gap by integrating advertising directly into Farcaster frames and posts, introducing a new paradigm of monetization that respects user autonomy and enhances the overall ecosystem.

• 🛠️ Fleek Functions: Handles the relayer service and computes influencer rewards and frame author royalties.
• 🧠 Phala Network: Provides AI-powered ad labeling and decentralized oracle computations within a Trusted Execution Environment (TEE).
• 🛡️ MBD.xyz: Offers data services for adaptive content and content moderation APIs for delivering personalized and compliant ads.
• 📊 Subgraphs: Utilizes The Graph Network for efficient querying and indexing of blockchain data.
• 💻 Development Stack: Built with Node.js, Express, Next.js, Solidity, and TypeScript for a scalable and maintainable codebase.

🚀 Key Features

🔄 Ad-Embedded Frame and Post Conversion

• Seamless Integration: Effortlessly convert any Farcaster frame or post into a WarpAds Frame.
• Non-Intrusive: Embed ads without altering the original content or requiring server modifications.

💰 Influencer Monetization

• WarpAds URLs: Influencers create custom WarpAds URLs for popular frames and posts they curate.
• Revenue Generation: Higher click-through rates translate into greater earnings for influencers.
• Community Engagement: Encourages influencers to share and promote quality content within Farcaster.

🧠 AI-Powered Ad Labeling with Phala Network

• Advanced Labeling: Utilize Phala's AI coprocessor for precise ad categorization.
• Privacy-Preserving: Leverage TEE for secure and confidential computations.
• Enhanced Relevance: Deliver more personalized and relevant ads to users.

🛡️ Adaptive Content with MBD

• Personalized Advertising: Use MBD.xyz's data services to tailor ads to individual user preferences.
• Adaptive Content: Implement advanced algorithms for better ad targeting and content adaptation.
• Safety and Compliance: Ensure all ads meet community standards and regulatory requirements.

📈 Comprehensive Interaction Analytics

• Real-Time Tracking: Monitor user interactions, clicks, and engagement metrics.
• Transparent Rewards: Accurately compute ad click-through rates to reward influencers and frame authors.
• Insightful Data: Provide valuable analytics to advertisers for campaign optimization.

🏆 Royalty System for Frame Authors

• Metadata Integration: Frame authors can set WarpAds metadata on their servers to verify ownership.
• Fair Compensation: Claim a share of the ad revenue generated from their original content.
• Incentivized Creation: Encourage the development of high-quality frames within the Farcaster ecosystem.

🏆 Hackathon Achievements

• 🏅 Winner of dAGI Global Web3 x AI Hackathon (Brussels, 2024)
• Link to submission: https://dorahacks.io/buidl/14055
• Demo: https://www.canva.com/design/DAGKP7ah5cE/q654_Nlpps0Z-aQePsEUlg/watch

🎯 Future Milestones

🔗 AI-Driven Personalization, multi-Platform & multi-Type Expansion

• Post-Based Credits: Infer text-based influencer credits to extend beyond frames.
• Cross-Platform Compatibility: Expand WarpAds to other web3 social platforms.
• Broader Reach: Increase the potential audience for advertisers and content creators.
• Enhanced UI/UX: Develop a more intuitive interface for both influencers and advertisers.
• Advanced Targeting: Implement sophisticated algorithms for improved ad targeting.
• Adaptive Content with MBD: Leverage MBD.xyz's data services for dynamic content adaptation based on user behavior and preferences.

Why WarpAds for Gitcoin Grants?

By applying for the Gitcoin Grant Hackathon Alumni Round, WarpAds seeks to further develop and refine its platform to better serve the Farcaster community and the broader web3 ecosystem. The grant will enable us to:

• Accelerate Development: Enhance our technology stack and implement advanced features more rapidly.
• Expand Adoption: Reach a wider audience of influencers, content creators, and advertisers.
• Foster Innovation: Continue to pioneer new approaches in decentralized advertising and monetization.