Overview
AdToken is a next-generation peer-to-peer advertisement network that revolutionizes how businesses connect with global influencers and publishers. Currently operating on the SUI blockchain, we are stealthily working towards expanding our platform to support Polygon and a multi-chain protocol. Our goal is to empower businesses to grow and engage users through custom on-chain advertising campaigns while maximizing ROI and operational efficiency.

Core Problems

• High Costs and Inefficient Targeting: Advertisers often face exorbitant costs and poor targeting capabilities, leading to wasted budgets and decreased return on investment (ROI).
• Delayed Payments and One-Sided Revenue Sharing: Influencers and publishers frequently endure delayed payments and inequitable revenue sharing, diminishing their motivation and engagement.
• Lack of Decentralized Solutions: The absence of decentralized platforms for advertisers to collaborate with global influencers and publishers limits campaign reach and effectiveness.

Our Solution: Optimize Now

• Cost-Effective Targeting: AdToken employs enhanced objective-based targeting capabilities and peer-to-peer bidding, significantly reducing customer acquisition costs while increasing campaign effectiveness.
• Instant, Gas-Free Payments: Our platform facilitates real-time compensation for influencers and publishers, eliminating payment delays and transaction fees, which fosters a more engaged community.
• Trustless Global Collaboration: By leveraging blockchain technology, we create a secure and transparent system that enables seamless global partnerships, empowering both advertisers and creators.

Product Features

• Dynamic Ad Campaigns: Businesses can launch versatile ad formats, including images, videos, and interactive content, tailored to their specific needs and audience preferences.
• AdToken AdSense Solution: Our innovative iframe solution allows publishers to embed smart ads on their sites, earning revenue based on impressions, clicks, and interactions.
• Optimized Pricing Algorithm: Our advanced pricing algorithm ensures that campaigns are competitively priced, maximizing ROI for advertisers and fair compensation for creators.

Company Traction

• Live with Traffic Campaigns: Our MVP is live on the SUI mainnet, featuring over 15 active campaigns and more than 300 participating affiliates.
• SUI Overflow Hackathon Winner: We proudly won the Community Award in the SUI Overflow Hackathon.
• Major Organic Affiliates Onboarding: We’ve experienced significant growth in affiliate participation as a result of our engaging platform.
• MVP Launch: Scheduled within one month, we aim to expand our user base rapidly.

Revenue Model

• Core Model: We charge a flat 10% fee on campaign creation, with higher slabs available for customized campaigns tailored to specific needs.
• Additional Revenue Streams:
  • Multi-Chain Token Launch: AdToken will serve as the default campaign currency across chains.
  • Featured Campaigns & Advertisements: We will offer premium placement options for enhanced visibility.

Our Team

• Mukul Israni, Founder & CEO: A product expert with extensive experience building ground-up products in Web3, B2B SaaS, and social domains. https://x.com/mukul_israni
• Tarun Khurana, Co-Founder & CTO: A solution architect and blockchain specialist with over 10 years in the industry, driving the technical vision of AdToken. https://x.com/khurana_tarun

Roadmap

• Traffic Campaigns: Initial focus on traffic campaigns and impressions.
• Display Campaigns: Expansion into various display ad formats to diversify offerings.
• X Campaigns: Introduction of innovative campaign types to attract different advertisers.
• Publisher & Influencer Onboarding: Continued efforts to expand our network and enhance community engagement.
• Affiliate Social Graph: Development of social graphs for affiliates to optimize collaboration and performance.
• Token Launch: Multi-chain token introduction for default currency across platforms.
• Sales Campaign: Targeted initiatives to drive growth and market penetration.
• Adding More Chain & Token Support: Expanding blockchain and token integrations to enhance flexibility.
• Contract Audits & Security: Ongoing audits, security improvements, and bug bounties to ensure platform integrity.
• Operational Pipeline Improvements: Continuous enhancements to operational efficiency and user experience.

Conclusion
AdToken is set to redefine the advertising landscape through its innovative, blockchain-based platform. By connecting businesses with global influencers and publishers, we enable dynamic, cost-effective advertising campaigns that are not only efficient but also empower creators. Join us as we embark on this exciting journey to transform advertising into a more transparent, equitable, and effective ecosystem!