Let’s GROW Live pioneered decentralised live-streaming! The Gitcoin Community was live 24/7 throughout GR19 with both decentralised inputs & decentralised distribution of content. We had 45+ hosts facilitating conversation on spaces & the audio from those spaces was then integrated into a video feed, which was then broadcasted across 17 social media platforms simultaneously.

Results

• In just 2 weeks, ‘Let’s GROW Live @Gitcoin Community’ got 52% more Spaces listeners than the main Gitcoin page did in the entire year. On video the views were even more than spaces!

Partnerships

• I formed partnerships with Bankless DAO, ReFi DAO, Solarpunk DAO, Koko DAO to GROW live with video across 17 social media channels simultaneously, in addition to the spaces



Outreach

• Hired Carol to send DMS to every single GG18 grantee with open DMs to invite them to participate
• Posted in various Telegram groups to invite participants
• Result: 45+ hosts signed up

Training Videos:

• I created a series of training videos for the Stewards that rotate hosting the spaces from the @letsGROWdao page & who manage the tech backend. Also each host that wants to come on video received a training video.
• It’s an intricate setup because it requires both a phone & computer to be used. Hosts need to mute themselves on the video stream, turn the volume off on their computer, open up the spaces on computer, join as a speaker from computer, share screen on the streaming software & port in the audio from the spaces in browser.
• How to use Host on Part 1 https://www.loom.com/share/26b135d4aaa44f6581534156fa0ca92f?sid=ed33cd07-fb15-4a3c-8ae1-42a8c145ad4a
• How to Host Part 2 
https://www.loom.com/share/9ee55fcb558e4a6b96c77e86c0e71c92?sid=8796997b-86c9-4c75-8844-129a4f01040c
• How to Steward Part 1 https://www.loom.com/share/d315e30d42864f12b12080b730f568d0?sid=eec6ce3e-cf45-4967-9479-645c0100c1b1
• How to Steward Part 2 https://www.loom.com/share/cf72d586dbd941ffb088096ab5844746?sid=3767d2c2-753f-4703-9151-f33439b7ba32

I lived in the metaverse to keep everything running Despite the training videos, it was initially a challenge for others to manage the backend streaming system, so I made sure the broadcast was always running on my computer for the first week or so. This meant I was live practically every waking hour. While on dates (sorry not sorry), on my 30th birthday (this was actually a huge highlight), at the grocery store, it was literally 24/7 as my computer was running while I slept. There were inevitably some people that didn’t show up on Sundays & I did my best to fill in these gaps as well. 

 GROWcabulary

• Pioneered the GROWnation meme, making donating on Gitcoin fun & shining light on how Grants = Growth before that was officially a thing
• Enforced the use of this term through sirens on spaces & the 'GROW Police'
• I made the memes & it caught on!



Gitcoin Citizen Spaces Summaries:

• During the Gitcoin Citizen spaces, Umar & Kris mentioned that they would like the action items summarised from the spaces. So I downloaded the audio of the spaces, uploaded the audio into Fireflies AI to analyse the spaces audio for all the key points, put this into a document for Kris & formatted the docs. 
 https://docs.google.com/document/d/1Vi2IC0bVca_xU4VCSq9CGb2M8pXgaZtGESMVaNUkdxU/edit https://docs.google.com/document/d/1wmaPpZjX5RqsN7Ip-5AMZRiuDyKxIP1JRabmZ2Q42aw/edit

Karma Tutorial:


• Right when Ben West announced Karma got released during GG19, I made a tutorial for grantees to use this tool: https://www.loom.com/share/8c74e94a35fb4fc6af0d9d2e6ed571f9?sid=347232d6-d846-45ac-ade7-fc20126d1719

Gitcoin Passport Onboarding:

• MAX IMPACT feature with Daniel of Gitcoin Passport during Let’s GROW Live
• We also answered many questions for people stuck on passport scores & guided people through the process live, throughout GG19
• Link: https://x.com/JimiCohen/status/1725157033568067649?s=20

Let’s GROW Live directly contributed to 2 of the 3 Focus Areas of Gitcoin’s Ecosystem Collective:

1. People: Having a 24/7 livestream that everyone can participate in, whether it be on video or audio, deepened engagement because anyone in any timezone can engage with the community via. Let’s GROW Live. Participation in Gitcoin’s Ecosystem also GROWs because we onboarded many onto Gitcoin Passport & celebrated live GROWnations.
2. Through community activation & creating 350 hours of live broadcasting of video content, we stewarded the Gitcoin brand & grew brand love within the Gitcoin ecosystem.

Let’s GROW Live also directly contributed to 2 of the 3 Essential Intents:

1. Network Effects: Through cross pollination, we deeply engaged a variety of communities in participating in Let’s GROW Live. By being live on 17 social media channels, we unlocked extraordinary network effects.
2. Community First: Let’s GROW Live cultivated a strong community that genuinely feels like a family. We are centred around positive change and meaningful engagement.

Geants = Growth So Let's GROW!