TL:DR

Rooftop is focused on helping women benefit financially from understanding emerging tech, with an emphasis on Web3. Our vision is a thriving community onboarding women to the ecosystem with membership coming together to form an investment DAO to invest in women led projects (on and off chain).

We bring diversity of all kinds to Web3 :

• Gender - our target audience is women or those who identify as women
• Age - Rooftop is open to women of all ages, however as GenX women ourselves, we are particularly focused on bringing this demographic on-chain as they are under represented within the ecosystem.
• Geography - Our dual locations as co-founders (Lana lives in Seattle and Sally lives in New Zealand) gives us an opportunity to onboard women from beyond North America.
• Skillset - we want to onboard high caliber professional women from a variety of industries. They will bring invaluable business experience to the ecosystem as we strive for mainstream adoption.

Since our MVP lunch in April 2023 our milestones include:

• Proven the MVP with members based in 4 countries onboarded and retained, paying monthly recurring membership fees
• Held regular educational and community sessions including introductions to Layer 1s, Stablecoins and DAOs
• Completed Season 1 & 2 of Colony DAO CLUB
• Initiated a public good Investment DAO research project in conjunction with Colony and other DAO Club members to be completed and published in Q1 2024.
• Held a successful virtual kick off launch party for the new name and brand with 30 participants from three continents. Guests speakers included Laura Minquini founder of AthenaDAO. It was not just a web3 audience, but a widely professional audience. We are reaching new people.
• Held an information sessions on the Athena Token opportunity so those who were able (non-US) were informed to purchase tokens as an opportunity to invest in women led projects.
• Built LinkedIn following to 152 (LinkedIn being the main social platform for our target audience)
• Secured a speaking spot at SXSW 2024. Rooftop is the moderator and organiser of an accepted panel featuring three women of emerging tech.

We believe that web3 is an opportunity which can financially benefit GenX Women, but also that the career experience of this demographic will benefit the web3 ecosystem.

Women within this age demographic are usually ‘time poor’ due to work and family responsibilities, so learning has to be delivered in creative ways to help them negotiate the time barrier enough to move forward. Rooftop is not a lecture style learning environment, but relational. Supportive learning together is at our core.

We are onboarding our members into the ‘ways of web3’ from the first moment they join our community. We require a wallet to buy our membership token (in USDC) using Unlock protocol, and this token is used to access our Discord via Guild. Our members are not just learning about web3, they are doing web3.

We have also attracted web3 founders to Rooftop who are seeking a supportive community that is more representative of their age and experience as they build. We have run founder specific sessions alongside the web3 learning to support their builder journeys.

Another aspect to Rooftop is the Rooftop Pool - a DAO which will be formed by members pooling their time, money and experience to invest in women-led projects (on and off-chain). Rooftop Pool is not just venture funding for women-led projects. It is ‘inclusive capital.’ We are developing collective funding models that nurture founders rather than burn them out, and empower success regardless of stage of life.

This is proving to be another way Rooftop will onboard more of this under represented demographic to web3. In addition to joining due to their curiosity around the emerging tech opportunity, women are joining to be part of the inclusive capital philosophy and investment collective. By joining, they will learn about how DAOs work and use the tech that enables them. This ‘learning by experiencing’ and seeing first hand how blockchain and crypto are useful tools to achieve an outcome is a powerful combination.

Our immediate goals for the year are to grow our community and to make one investment via our Rooftop Pool DAO by the end of 2023.

We are considering various revenue models for the DAO to compensate DAO contributions.

Funding we receive will be spent on:

1. Promoting the community to grow our membership
2. Professional services / legal advice to determine the DAO structure and regulatory requirements for Rooftop Pool