VoiceDeck: A Marketplace for Journalism Impact Certificates
83%
average score over 10 application evaluations
Funding journalists via web3 certificates for stories with measurable impact, bypassing traditional grant models, focusing on accountability and incentive for sustained reporting.

VoiceDeck is an outcome based online donation platform

Progress Bar

  • Outcomes already achieved by organizations are recorded as hypercerts so that donors can directly buy the outcomes they think are impactful, putting the focus on work done rather than trustworthiness of organization doing the work

  • Each outcome has a fixed price to prevent donors from overpaying. On VoiceDeck, organizations cannot raise more money than the impact they have created.

  • Since launching on October 18 2024, we have had $138 in purchases from 16 donors to support civic activists in India with a history of outcomes

  • We have had a significant fork of our approach, with GainForest.Earth launching ‘Ecocertain’ (a marketplace to fund environmental impact) & hosting their own community round this GG ‘23 cycle

  • VoiceDeck’s work has been documented as a peer reviewed paper at ACM CSCW and a blog post on the Ethereum website

What’s Next?

  • In partnership with Normie Tech, as of March 30 2025, the option to pay with fiat (credit/debit cards/Paypal) is enabled, allowing donors beyond web3 to donate seamlessly

  • The Organized Crime & Corruption Reporting Project (OCCRP) has reached out to have their key stories, including reporting on the Panama papers, listed & evaluated on VoiceDeck as impact certificates for purchase

  • Multiple donors have said they prefer donating to an ongoing cause rather than one already achieved, so we are working to integrate a prospective funding mechanism with retroactive impact certificates, wherein:

  • We list stories that haven't yet converted to an impact for donors to fund

Example: an investigative report exposing the deplorable & unusable state of roads in a neighbourhood in Bombay

  • We use the money raised to pay an action team that works on ground to ensure the story creates an impact

Example: the action team pressures the local government & associated bodies & takes all measures necessary to get the road fixed & resolve the issue raised in the story within a timeframe

  • Once an investigation causes some tangible outcome it gets listed as an impact certificate to close the loop for donors

  • We know from our experience working with the citizen journalism outlet CGNet Swara in Central India that currently only 10% of stories result in impact. Our main KPI with this approach is increasing the conversion rate propelling information reports on civic problems to concrete solutions impacting communities

VoiceDeck: A Marketplace for Journalism Impact Certificates History

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