Public Ads - Quadratic Attention Payments Mechanism

$414.52 crowdfunded from 192 people

$850.75 received from matching pools

Developing a user-influenced advertising system that uses quadratic voting to improve ad quality and relevance, enhance data privacy, and increase rewards for users, advertisers, and publishers.

The Quadratic Attention Payments (QAP) concept aims to rethink public advertising. By leveraging quadratic voting principles, this mechanism empowers users to influence the ads they view, incentivizes advertisers to produce higher-quality and more relevant content, offers more accurate — but private — data for publishers, and boosts revenue and rewards for all parties.

Gitcoin Forum post: https://gov.gitcoin.co/t/quadratic-attention-payments-mechanism/16247

Public Ads - Quadratic Attention Payments Mechanism History

  • accepted into Web3 Open Source Software 10 months ago. 91 people contributed $202 to the project, and $179 of match funding was provided.
  • accepted into Gitcoin Citizens Round #2 11 months ago. 64 people contributed $137 to the project, and $187 of match funding was provided.
  • accepted into Zuzalu Continuous Innovation 1 year ago. 37 people contributed $76 to the project, and $484 of match funding was provided.

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