The JCR Club is a collection of 1,000 unique digital collectibles creating real world impact. Each digital collectible represents membership in a like-minded community supporting the regeneration of Jalama Canyon Ranch (JCR) and the regenerative agriculture movement globally. Members receive early, direct, and guaranteed access to the bounty of the ranch, including world-class pinot noir produced by Sandhi Wines, olive oil, meats, essential oils, botanicals, and merchandise, and enjoy the chance to attend associated events and tours at the ranch.

The JCR Club was created by White Buffalo Land Trust (WBLT), a 501(c)(3) non-profit, dedicated to restoring the ecosystem through agriculture. WBLT launched The JCR Club as a community-building and fundraising tool. The project aims to bridge the digital metaverse with real landscapes, to create a robust community in support of regeneration. It leverages the power of Web3 community building to accelerate real-world impact.

WBLT stewards the Center for Regenerative Agriculture at Jalama Canyon Ranch (JCR), which functions as a living laboratory for innovation and the reimaging of agriculture and serves as the focal point for The JCR Club digital collectibles. Each of the 1,000 unique JCR Club collectibles is geo-spatially linked to a specific physical acre of JCR and was generated utilizing 10 ecological data points.

WBLT partnered with NYIO to convert the data collected from JCR into a procedurally generated 3D model representing the physical and biological characteristics as well as the ecological health of each acre of the ranch. The resulting collectibles are one-of-a-kind pieces of data-driven art visualizing the ecological sites at JCR.

All proceeds from The JCR Club support WBLT’s work of reimagining agriculture to address the climate, biodiversity, public health, and food security challenges we face today.

WBLT believes change begins on the ground and that local solutions lead to regional and global impact through shared data, linking practices to outcomes, and land stewardship training. WBLT’s unique approach is circular; weaving regenerative land stewardship with the education of the community, and the training of current and aspiring farmers and ranchers. Innovative monitoring and data collection measure and support scientific research which improves WBLT’s land stewardship, learning, and teaching. All of this work brings regenerative products into the marketplace and catalyzes the forces of supply and demand.

WBLT is actively implementing solutions that reimagine how we raise livestock and grow keystone crops, including grapes, cotton, and almonds. This work has the potential to impact hundreds of thousands of acres across California and Mediterranean regions worldwide. Applying the principles of regenerative agriculture, each production system the organization works on is designed to progressively improve whole agroecosystems (soil, water, biodiversity) and human health.

For example, WBLT grazes livestock on the land in a multi-paddock rotation in which their land stewardship team considers the rest and recovery periods of their pastures in order to produce desired outcomes on the land, animals, and financial systems. This approach reflects wild herd behavior and pulls carbon from the atmosphere so it can be stored in the soil, reducing greenhouse gases and helping rebuild topsoil.

Detailed Description of Carbon Sequestration from Holistic Management:

• Mature grasses are grazed and fertilized by livestock, and their hoof prints help slow, spread, and sink water into the landscape.

• If left to rest after initial grazing the grass will slough off some of its roots to match the needs of the current above ground growth. The carbon in the sloughed-off roots is then stored in the soil.

• With adequate rest between grazing, proper nutrients, and available water, the grass spurs into vigorous growth and reaches maturity before being grazed again. This cycle is what builds the topsoil of the plains, storing immense quantities of carbon in the soil. In a natural ecosystem, it was predator pressure that led to large migratory herds, which naturally did this work. WBLT is mimicking this natural cycle in their approach.